Google is already paying Apple billions per year to be the default search engine in Safari. Still, the Bing app’s movement is an interesting signal that demonstrates the demand for AI as well as the potential threat to Google. Of course, it’s worth pointing out that the App Store’s charts are susceptible to being manipulated by a rush of new downloads in a compressed period of time - which is why TikTok marketing that makes apps “go viral” has become so effective. If the consumer demand wasn’t there, Bing’s app wouldn’t have moved this significantly, despite Microsoft’s push to download it.
Image Credits: data.ai chart of Bing’s app movement Microsoft also demonstrated a new version of its Edge web browser with the same AI features built into the sidebar for easy access. The update adds a ChatGPT-like experience within the search engine itself, allowing users to converse with an AI chatbot for help with more complex queries and to aid in select content creation tasks - like writing a LinkedIn post. On Tuesday, Microsoft first showed off the new that included the highly anticipated integration of a new, next-generation OpenAI large language model. The movement indicates there’s sizable consumer demand for these new AI experiences, and users are even potentially willing to try new search engines and other browsers in order to gain access. Globally, the Bing app has seen a 10x increase in new downloads, according to preliminary estimates from app intelligence firm data.ai. 12 spot among all free iPhone apps, while Microsoft’s Edge browser is now the No. App Store, the Bing app has surged to the No.
This week’s news about Microsoft’s plan to add ChatGPT-like capabilities to its search engine Bing has sent its companion mobile app into the App Store’s Top Charts as of Wednesday.
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